Desktop Publisher
Other Titles
Advertising Associate, Art Director, Computer Typesetter, Creative Director, Desktop Publishing Specialist, Production Manager
Format typescript and graphic elements using computer software to produce publication-ready material.
Desktop Publishers are responsible for using computers and relevant software to create the design layout for different publishing materials, including newspapers and books. In this role, they understand the design and layout specifications of a publication and then strive to create it using computer software. They gather the relevant materials such as the text and the graphics and use formatting tools to design them appropriately. A part of their job is to send over a finished project to the publisher. The publisher then reviews the design, layout and other aspects of the project and finalizes it.
Check preliminary and final proofs for errors and make necessary corrections.
Operate desktop publishing software and equipment to design, lay out, and produce camera-ready copy.
Position text and art elements from a variety of databases in a visually appealing way to design print or web pages, using knowledge of type styles and size and layout patterns.
Convert various types of files for printing or for the Internet, using computer software.
Transmit, deliver or mail publication master to printer for production into film and plates.
Study layout or other design instructions to determine work to be done and sequence of operations.
Enter digitized data into electronic prepress system computer memory, using scanner, camera, keyboard, or mouse.
View monitors for visual representation of work in progress and for instructions and feedback throughout process, making modifications as necessary.
Import text and art elements, such as electronic clip art or electronic files from photographs that have been scanned or produced with a digital camera, using computer software.
Collaborate with graphic artists, editors and writers to produce master copies according to design specifications.
Select number of colors and determine color separations.
Prepare sample layouts for approval, using computer software.
Edit graphics and photos, using pixel or bitmap editing, airbrushing, masking, or image retouching.
Enter text into computer keyboard and select the size and style of type, column width, and appropriate spacing for printed materials.
Enter data, such as coordinates of images and color specifications, into system to retouch and make color corrections.
Load floppy disks or tapes containing information into system.
Store copies of publications on paper, magnetic tape, film or diskette.
Create special effects such as vignettes, mosaics, and image combining, and add elements such as sound and animation to electronic publications.
Critical Thinking→ Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension→ Understanding written sentences and paragraphs in work related documents.
Active Listening→ Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Judgment and Decision Making→ Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Speaking→ Talking to others to convey information effectively.
Monitoring→ Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Writing→ Communicating effectively in writing as appropriate for the needs of the audience.
Active Learning→ Understanding the implications of new information for both current and future problem-solving and decision-making.
Complex Problem Solving→ Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Coordination→ Adjusting actions in relation to others' actions.
Time Management→ Managing one's own time and the time of others.
Management of Personnel Resources→ Motivating, developing, and directing people as they work, identifying the best people for the job.
Operations Analysis→ Analyzing needs and product requirements to create a design.
Service Orientation→ Actively looking for ways to help people.
Interacting With Computers→ Using computers and computer systems (including hardware and software to program, write software, set up functions, enter data, or process information.
Getting Information→ Observing, receiving, and otherwise obtaining information from all relevant sources.
Thinking Creatively→ Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Communicating with Supervisors, Peers, or Subordinates→ Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Updating and Using Relevant Knowledge→ Keeping up-to-date technically and applying new knowledge to your job.
Processing Information→ Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Making Decisions and Solving Problems→ Analyzing information and evaluating results to choose the best solution and solve problems.
Communicating with Persons Outside Organization→ Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Training and Teaching Others→ Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Establishing and Maintaining Interpersonal Relationships→ Developing constructive and cooperative working relationships with others, and maintaining them over time.
Scheduling Work and Activities→ Scheduling events, programs, and activities, as well as the work of others.
Identifying Objects, Actions, and Events→ Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Organizing, Planning, and Prioritizing Work→ Developing specific goals and plans to prioritize, organize, and accomplish your work.
Interpreting the Meaning of Information for Others→ Translating or explaining what information means and how it can be used.
Evaluating Information to Determine Compliance with Standards→ Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Guiding, Directing, and Motivating Subordinates→ Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Coordinating the Work and Activities of Others→ Getting members of a group to work together to accomplish tasks.
Provide Consultation and Advice to Others→ Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Developing and Building Teams→ Encouraging and building mutual trust, respect, and cooperation among team members.
Analyzing Data or Information→ Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Monitor Processes, Materials, or Surroundings→ Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Documenting/Recording Information→ Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Estimating the Quantifiable Characteristics of Products, Events, or Information→ Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Performing Administrative Activities→ Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Repairing and Maintaining Electronic Equipment→ Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical principles.
Controlling Machines and Processes→ Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles.
Judging the Qualities of Things, Services, or People→ Assessing the value, importance, or quality of things or people.
Coaching and Developing Others→ Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Developing Objectives and Strategies→ Establishing long-range objectives and specifying the strategies and actions to achieve them.
Monitoring and Controlling Resources→ Monitoring and controlling resources and overseeing the spending of money.
Resolving Conflicts and Negotiating with Others→ Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Staffing Organizational Units→ Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
Inspecting Equipment, Structures, or Material→ Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
Operating Vehicles, Mechanized Devices, or Equipment→ Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or water craft.
Format digital documents, data, or images.
Proofread documents, records, or other files to ensure accuracy.
Deliver items.
Send information, materials or documentation.
Enter information into databases or software programs.
Operate computers or computerized equipment.
Read work orders to determine material or setup requirements.
Confer with coworkers to coordinate work activities.
Select resources needed to accomplish tasks.
Store records or related materials.
Near Vision→ The ability to see details at close range (within a few feet of the observer).
Information Ordering→ The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g. , patterns of numbers, letters, words, pictures, mathematical operations).
Visualization→ The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Category Flexibility→ The ability to generate or use different sets of rules for combining or grouping things in different ways.
Fluency of Ideas→ The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Originality→ The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Visual Color Discrimination→ The ability to match or detect differences between colors, including shades of color and brightness.
Written Comprehension→ The ability to read and understand information and ideas presented in writing.
Oral Comprehension→ The ability to listen to and understand information and ideas presented through spoken words and sentences.
Perceptual Speed→ The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
Deductive Reasoning→ The ability to apply general rules to specific problems to produce answers that make sense.
Problem Sensitivity→ The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Written Expression→ The ability to communicate information and ideas in writing so others will understand.
Flexibility of Closure→ The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Oral Expression→ The ability to communicate information and ideas in speaking so others will understand.
Selective Attention→ The ability to concentrate on a task over a period of time without being distracted.
Speech Clarity→ The ability to speak clearly so others can understand you.
Inductive Reasoning→ The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Speech Recognition→ The ability to identify and understand the speech of another person.
Far Vision→ The ability to see details at a distance.
Finger Dexterity→ The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
Computers and Electronics→ Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Design→ Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Language→ Knowledge of the structure and content of a language - English, French, Swahili et cetera - including the meaning and spelling of words, rules of composition, and grammar.
Production and Processing→ Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Communications and Media→ Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Clerical→ Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Customer and Personal Service→ Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management→ Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer relationship management CRM software -- e.g., Sage; Xero; Salesforce software; Oracle Eloqua
Database management system software -- Relational database management software; MySQL; Amazon Data Pipeline; Amazon Kinesis; Apache Cassandra; Apache Flume; Apache Hadoop; Oracle PL/SQL; MongoDB; NoSQL; Teradata Database
Database user interface and query software -- e.g., Data entry software; Microsoft Access; Structured query language SQL; Microsoft SQL Server; MySQL Amazon Redshift; Oracle JDBCMicrosoft Access ; WordWeb
Data conversion software -- Portable document file creation software; AlgoLab Raster to Vector Conversion Toolkit; GTX RastorCAD; Potrace; Trix TracTrix
Desktop publishing software -- e.g., Adobe Systems Adobe FrameMaker; Adobe Systems Adobe InDesign; Adobe Systems Adobe PageMaker; Corel Ventura; Microsoft Publisher; QuarkXPress; Serif PagePlus; Finite Matters PatternStream; Scribus; GrassHopper PageStream
Development environment software -- Scalable vector graphics SVG; Adobe Systems Adobe Creative Suite; Adobe Systems Adobe PostScript; Microsoft Visual Basic
Document management software -- Color management software; Adobe Systems Adobe Acrobat; Microsoft Office SharePoint Server MOSS; EMC Documentum
Electronic mail software -- e.g., Microsoft Outlook
Enterprise application integration software -- Extensible markup language XML
Enterprise resource planning ERP software -- e.g., Odoo; Sage; Xero; Sapama; ebizframe; Macro 2000; SYSPRO ERP; QuickEasy BOS; TrueERP; Microsoft Dynamics; NetSuite ERP; Oracle Hyperion; SAP
Graphics card driver software
Graphics or photo imaging software -- Graphics software; Vector drawing software; Adobe Systems Adobe Photoshop; Adobe Systems Adobe Freehand; Adobe Systems Adobe Illustrator; Adobe Systems Adobe LiveMotion; Arts & Letters Express; Apple iPhoto; Corel CorelDraw Graphics Suite; Microsoft Visio; Cenon; CodedColor; Corel Paint Shop Pro; Corel Photo-Paint; GNU Image Manipulation Program GIMP; Inkscape; Microsoft Picture It!; Raster graphics editors; Ulead PhotoImpact; Xara X
Information retrieval or search software — Online image and graphics database software
Internet browser software -- e.g., Apple Safari; Windows Explorer; Google Chrome; Mozilla Firefox
Map creation software -- Mapping software; Geographic information system GIS software; Orbital Africa; ESRI ArcGIS software; Maptitude Mapping Software
Network security or virtual private network VPN management software -- Virtual private networking VPN software
Object or component oriented development software -- Adobe Systems Adobe ActionScript; Oracle Java; Practical extraction and reporting language Perl; Python; Sun Microsystems Java
Office suite software -- e.g., Corel WordPerfect Office; Microsoft Office; Google Workspace; Apache OpenOffice.org
Operating system software -- e.g., Apple AppleScript; Microsoft Windows; UNIX
Optical character reader OCR or scanning software -- e.g., Corel CorelScan; Corel OCR-Trace 8; Nuance OmniPage Professional; PANTONE ColorVision ProfilerPlus
Presentation software -- e.g., Google Slides; Corel Presentations; Microsoft PowerPoint
Printer driver software
Project management software -- e.g., Confluence; Sapama Projects; Sciforma PPM solution; Xero Projects; Microsoft Project; Easy Projects; Microsoft SharePoint; Oracle Primavera Enterprise Project Portfolio Management
Spell checkers -- Spelling and grammar checking software
Spreadsheet software -- e.g., Corel Quattro Pro; Microsoft Excel; Google Sheets
Video creation and editing software -- Adobe Systems Adobe AfterEffects; Corel WebDraw
Voice recognition software -- Speech recognition software; Nuance Dragon NaturallySpeaking
Web page creation and editing software -- Social media software; Adobe Systems Adobe Dreamweaver; Adobe Systems Adobe Flash Player; Actuate DocBook
Web platform development software -- Hypertext markup language HTML; JavaScript; Cascading Style Sheets CSS; jQuery
Word processing software -- e.g., Corel Wordperfect; Microsoft Word; Google Docs
Artistic→ Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Investigative→ Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Conventional→ Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Attention to Detail→ Job requires being careful about detail and thorough in completing work tasks.
Cooperation→ Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Dependability→ Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Innovation→ Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Adaptability/Flexibility→ Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Initiative→ Job requires a willingness to take on responsibilities and challenges.
Analytical Thinking→ Job requires analyzing information and using logic to address work-related issues and problems.
Integrity→ Job requires being honest and ethical.
Achievement/Effort→ Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Independence→ Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Self Control→ Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Stress Tolerance→ Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Persistence→ Job requires persistence in the face of obstacles.
Social Orientation→ Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Concern for Others→ Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
Leadership→ Job requires a willingness to lead, take charge, and offer opinions and direction.
Achievement→ Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Support→ Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
Independence→ Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.