Market Research Analyst or Marketing Specialist
Other Titles
Business Development Specialist, Client Service and Consulting Manager, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher, Marketing Research Coordinator
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Seek and provide information to help companies determine their position in the marketplace.
Forecast and track marketing and sales trends, analyzing collected data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Monitor industry statistics and follow trends in trade literature.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Direct trained survey interviewers.
Develop and implement procedures for identifying advertising needs.
Critical Thinking→ Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension→ Understanding written sentences and paragraphs in work related documents.
Writing→ Communicating effectively in writing as appropriate for the needs of the audience.
Active Listening→ Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Complex Problem Solving→ Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Speaking→ Talking to others to convey information effectively.
Judgment and Decision Making→ Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Active Learning→ Understanding the implications of new information for both current and future problem-solving and decision-making.
Mathematics→ Using mathematics to solve problems.
Monitoring→ Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion→ Persuading others to change their minds or behavior.
Social Perceptiveness→ Being aware of others' reactions and understanding why they react as they do.
Systems Analysis→ Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation→ Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Coordination→ Adjusting actions in relation to others' actions.
Learning Strategies→ Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Time Management→ Managing one's own time and the time of others.
Getting Information→ Observing, receiving, and otherwise obtaining information from all relevant sources.
Analyzing Data or Information→ Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Interpreting the Meaning of Information for Others→ Translating or explaining what information means and how it can be used.
Processing Information→ Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Interacting With Computers→ Using computers and computer systems (including hardware and software to program, write software, set up functions, enter data, or process information.
Making Decisions and Solving Problems→ Analyzing information and evaluating results to choose the best solution and solve problems.
Organizing, Planning, and Prioritizing Work→ Developing specific goals and plans to prioritize, organize, and accomplish your work.
Communicating with Persons Outside Organization→ Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships→ Developing constructive and cooperative working relationships with others, and maintaining them over time.
Thinking Creatively→ Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Updating and Using Relevant Knowledge→ Keeping up-to-date technically and applying new knowledge to your job.
Developing Objectives and Strategies→ Establishing long-range objectives and specifying the strategies and actions to achieve them.
Communicating with Supervisors, Peers, or Subordinates→ Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Identifying Objects, Actions, and Events→ Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Provide Consultation and Advice to Others→ Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Documenting/Recording Information→ Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Selling or Influencing Others→ Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Judging the Qualities of Things, Services, or People→ Assessing the value, importance, or quality of things or people.
Coordinating the Work and Activities of Others→ Getting members of a group to work together to accomplish tasks.
Scheduling Work and Activities→ Scheduling events, programs, and activities, as well as the work of others.
Monitoring and Controlling Resources→ Monitoring and controlling resources and overseeing the spending of money.
Developing and Building Teams→ Encouraging and building mutual trust, respect, and cooperation among team members.
Estimating the Quantifiable Characteristics of Products, Events, or Information→ Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Monitor Processes, Materials, or Surroundings→ Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Performing Administrative Activities→ Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Coaching and Developing Others→ Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Guiding, Directing, and Motivating Subordinates→ Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Prepare research reports.
Analyze consumer trends.
Conduct surveys in organizations.
Establish business management methods.
Measure effectiveness of business strategies or practices.
Analyze market conditions or trends.
Gather organizational performance information.
Analyze industry trends.
Monitor business indicators.
Discuss business strategies, practices, or policies with managers.
Supervise employees.
Develop business or market strategies.
Inductive Reasoning→ The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Deductive Reasoning→ The ability to apply general rules to specific problems to produce answers that make sense.
Fluency of Ideas→ The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Oral Comprehension→ The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression→ The ability to communicate information and ideas in speaking so others will understand.
Written Comprehension→ The ability to read and understand information and ideas presented in writing.
Written Expression→ The ability to communicate information and ideas in writing so others will understand.
Information Ordering→ The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g. , patterns of numbers, letters, words, pictures, mathematical operations).
Category Flexibility→ The ability to generate or use different sets of rules for combining or grouping things in different ways.
Speech Clarity→ The ability to speak clearly so others can understand you.
Near Vision→ The ability to see details at close range (within a few feet of the observer).
Problem Sensitivity→ The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Mathematical Reasoning→ The ability to choose the right mathematical methods or formulas to solve a problem.
Originality→ The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Speech Recognition→ The ability to identify and understand the speech of another person.
Number Facility→ The ability to add, subtract, multiply, or divide quickly and correctly.
Flexibility of Closure→ The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Language→ Knowledge of the structure and content of a language - English, French, Swahili et cetera - including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service→ Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing→ Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Mathematics→ Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Administration and Management→ Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Communications and Media→ Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Clerical→ Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Computers and Electronics→ Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Sociology and Anthropology→ Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
Psychology→ Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Economics and Accounting→ Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Analytical or scientific software -- Adaptive conjoint analysis ACA software; Data analysis software; Survey software; SAS; Insightful S-PLUS; IBM SPSS Statistics; Minitab; TNS Miriad; WinCross; UNISTAT Statistical Package
Business intelligence and data analysis software -- e.g., Zoho Analytics; MicroStrategy; Tableau; Qlik Tech QlikView; IBM Cognos Impromptu
Categorization or classification software -- e.g., Map Maker
Content workflow software -- e.g., Microsoft Adxstudio; Atlassian JIRA; Iron Mountain; Papertrail; OpenKM; ProcessMaker
Customer relationship management CRM software -- e.g., Sage; Xero; Salesforce software; Blackbaud The Raiser's Edge; Insightful Corporation Confirmit; Oracle Eloqua
Database management system software -- e.g., Apache Hadoop; Apache Hive; Apache Pig; Teradata Database
Database reporting software -- e.g., SQL Server Reporting Services; SAP Crystal Reports
Database user interface and query software -- Data entry software; Microsoft Access; Structured query language SQL; Microsoft SQL Server; MySQL, Amazon Redshift; Microsoft Access; Oracle JDBC; Microsoft Access
Data mining software -- e.g., Google Analytics; IBM Intelligent Miner; NCR Teradata Warehouse Miner; Oracle Darwin; Cytel Software XLMiner
Desktop publishing software -- e.g., Adobe Systems Adobe InDesign; LogiXML Ad-HOC; Microsoft Publisher; Sawtooth SSI Web
Development environment software -- e.g., Adobe Systems Adobe ActionScript; Microsoft Visual Basic
Document management software -- e.g., Adobe Systems Adobe Acrobat
Electronic mail software -- e.g., IBM Notes; Microsoft Outlook
Enterprise resource planning ERP software -- e.g., Odoo; Sage; Xero; Sapama; ebizframe; Macro 2000; SYSPRO ERP; QuickEasy BOS; TrueERP; Microsoft Dynamics; NetSuite ERP; Oracle Hyperion; SAP
Expert system software -- e.g., Ansible software; Digivey software (expert system feature)
Financial analysis software -- SWOT Analysis software; Forecasting software; Profitability analysis software; ClicData; Float; Oracle Essbase; FreshBooks; Infor F; BankSense; Sisense; Delphi Technology; Oracle E-Business Suite Financials
Graphics or photo imaging software -- e.g., Adobe Systems Adobe Photoshop; Microsoft Visio; SmugMug Flickr; Thomson Dialog
Information retrieval or search software -- e.g., Business Daily Data Hub; SIS International Research; Mintel Reports; Factiva; LexisNexis; Thomson Research
Internet browser software -- e.g., Windows Explorer; Apple Safari; Firefox; Google Chrome
Map creation software -- Geographic information system GIS software; Orbital Africa; ESRI ArcGIS software; Maptitude Mapping Software
Object or component oriented development software -- e.g., R
Office suite software -- e.g., Google Workspace; Microsoft Office
Operating system software -- e.g., Apple macOS; Red Hat Enterprise Linux; Microsoft Windows
Point of sale POS software
Presentation software -- e.g., Google Slides; Microsoft PowerPoint
Project management software -- e.g., Microsoft Project; Microsoft SharePoin; Perseus SurveySolutions; Xero projects; Easy Projects;
Sales and marketing software -- e.g., Google AdWords; Marketo Marketing Automation
Spreadsheet software -- e.g., Google Sheets; Microsoft Excel
Transaction security and virus protection software -- e.g., Symantec; McAfee; Kaspersky Internet Security
Video creation and editing software -- e.g., Adobe Systems Adobe AfterEffects; Apple Final Cut Pro; YouTube
Web page creation and editing software -- e.g., Adobe Systems Adobe Dreamweaver; Adobe Systems Adobe Flash Player; Facebook; LinkedIn
Web platform development software -- e.g., Cascading Style Sheets CSS; Drupal; Hypertext markup language HTML; JavaScript
Word processing software -- e.g. Google Docs; Microsoft Word
Investigative→ Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Enterprising→ Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional→ Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Analytical Thinking→ Job requires analyzing information and using logic to address work-related issues and problems.
Attention to Detail→ Job requires being careful about detail and thorough in completing work tasks.
Dependability→ Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Integrity→ Job requires being honest and ethical.
Initiative→ Job requires a willingness to take on responsibilities and challenges.
Adaptability/Flexibility→ Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Persistence→ Job requires persistence in the face of obstacles.
Cooperation→ Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Independence→ Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Achievement/Effort→ Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Stress Tolerance→ Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Innovation→ Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Leadership→ Job requires a willingness to lead, take charge, and offer opinions and direction.
Self Control→ Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Concern for Others→ Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
Achievement→ Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions→ Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Support→ Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.