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Marketing Manager Fingerprint

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MMF (Marketing Manager Fingerprint)

The marketing department is the defining pulse of any organization. The more vibrant and dynamic the marketing department; the more robust the sales. And after all, Sales is what creates the bottom line!


MMF (Marketing Manager Fingerprint)

Use our Marketing Manager Fingerprint (MMF) to choose the right marketing manager for your marketing team. Whether you want to recruit a new manager, promote someone from the existing team, or identify strengths and development areas of your existing managers, the Marketing Manager Fingerprint will give you all the insights that you need.

A little more about the two tests:

The Marketing Skills and Personality Profiler: a tool designed to gain insights into every marketing person’s unique profile.

The Managerial Skills Profiler (MSP) is a psychometric instrument that helps profile an employee’s skills pertaining to his or her ability to perform a managerial role. The test focuses on those interpersonal, intra personal and professional skills that are critical for success as a manager across industries, sectors, organisations and job profiles.

Skills & Traits Measured

The MSP measures 12 key managerial skills:
  • Decision Making
  • Communication Skills
  • Stress Management
  • Conflict Management
  • Change Management
  • Problem solving Skills
  • People Management
  • Information Management
  • Negotiation Skill
  • Delegation Skills
  • Crisis Management
  • Time Management
The MF measures 10 key managerial skills:
  • Adaptability to Change
  • Achievement Orientation
  • Independence
  • Balanced Emotionality
  • Stress Tolerance
  • Orderliness
  • Extraversion
  • Initiative
  • Trust
  • Self esteem

Taken together, the MMF will help you decide which of your marketing guys are the best suited for a marketing manager’s position. Further, it will help you identify the strengths of the marketing managers, as well as understand their development areas.

Applications

  • Fingerprinting key strength areas for promotions
  • The MB can be used to profile your existing managers, to identify training needs
  • Fresh recruitment/ lateral hiring of managers.
  • SWOT analysis

Know More

  • Test taking duration: 1hour plus
  • Individual report on personality and skills
  • Workplace personality report
  • Total questions: 190

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